Vimeo editing tools full#
However, these three generative AI features could be transformative for creators, processes, and Vimeo’s total addressable market.Price: 7-day trial period with a watermark added to videos, $21.95 for the full versionīest for: Users who want to be able to edit and adjust videos with ease We will have to wait and see how well these features work. Vimeo’s announcement is one of the genre's more understated and concise and is refreshingly founded on addressing actual problems. Abundant evidence shows that the technology can do a lot today. That is a choice more than a technology limitation. They sometimes seem like performance art designed only for the headline. We have also seen too many “Look at Me!” press releases where generative AI only minimally impacts features and processes. Some of those did lead to process and workflow impact, but they seemed to linger longer in the novelty and maturation phases. This process or workflow reinvention, elimination, and invention seems to be arriving faster for generative AI than “hot” technologies from the recent past. The technology is now used to streamline or eliminate existing processes and create new processes that didn’t exist before the generative AI revolution.
Vimeo editing tools software#
I spoke today with a software company founder that added generative AI to a solution that has been around for more than five years. Recording a polished-looking video could become easier than writing an email response. With that said, these tools could make video production more commonplace. It is another reason the AAVGs will still have strong user interest. That is also a skill that must be developed and can cause discomfort. You still have a human looking into the camera and recording the video. Vimeo is saying that generative AI will take care of that for you. However, a lack of video editing skills is another barrier to video recording. Post-production editing can go a long way if you want an erudite presentation of your material.
Vimeo editing tools professional#
If you are a professional speaker, you probably still have these issues. If you are not a professional speaker, these are problems that make video a more intimidating media format. Then there are the disfluencies such as “ums,” “ahs,” and pauses that make video presentations look unpolished. Integrating it into your scriptwriter and video capture application reduces the barrier to adoption. However, few people have teleprompters, and adding one to their technology stack increases complexity. If the human presenter has a teleprompter, it can be easier to get through the script and make sure key points are included. This makes the other two features even more interesting. You might consider that the AAVG providers represent a threat to Vimeo because some creators may shift from human presenters to using “digital people” to take advantage of the efficiencies. Their logic is you don’t have to worry about that if the presenter and post-production are all digital and AI-enabled. They recognize that recording videos is hard and editing is harder.
If you think about the value proposition for the AI Avatar Video Generation (AAVG), it is nearly the same. Plus, numerous third-party tools, including ChatGPT, can help with this task. Script generation is becoming a common feature among solutions that offer AI avatars that deliver a video message.
It’s as if the company said, “What are the biggest stumbling blocks before, during, and after video production?” and then applied generative AI to the tasks that slow down the process or keep people from even recording videos. Faster and more accessible video production could mean more video creators and more videos per creator.
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